Keep Your Marketing Current

Here are some of the best ways to keep your Internet marketing current for 2013.

PPC Pay-per-click (PPC) advertising can be a fast way to increase traffic and find customers.
Allows you to focus on a particular product or service.
Ad must direct to content that is highly relevant to the keyword.

SEO Search engine optimization (SEO) is essential for claiming valuable online real estate:
Keep website current and refined.
Use keyword research to help optimize your site.
Use this research to provide valuable online content, perhaps with new blog posts.  
Sometimes you should leave your marketing to the experts.
The best places to advertise on the Internet, must fit your niche or product.

EMAIL Marketing
Email marketing for established clients or opt in lists can be extremely valuable:
It can build a relationship.
It can make your company THE Top of Mind company, product or service.
It can be used to provide valuable free content and education.

However, care needs to be taken in these ways:
Not too much content.
Not too frequent of emails.
When asking people to opt in. Do they want a "newsletter" (time consuming) or some "tips".

SOCIAL Media
Social Media like Facebook, Twitter and Google+ are another way to help get your website ranked better. Rather than a means to convert to sales, it is better used as a branding tool.

Offer free value to your followers through links to your website or blog.
Let others know that you are the authority/expert in the field of which you post.
Ask questions about whatever your potential clients are interested and ask for responses.
Comment on other peoples post, pictures and current status to build relationships.

MOBILE Marketing According to recent research from ComScore, Smartphone users account for 42% of all mobile web visitors. In fact, the number of mobile web users is expected to surpass the 1.7 billion mark by 2013.

Put together a mobile website
Integrate a mobile strategy in your overall marketing.

CONTENT Marketing
Content marketing—the process of creating valuable, relevant content for the purpose of sharing—plays an important role in building your authority online. By producing and sharing valuable content through various channels and platforms, you effectively strengthen branding and increase overall brand awareness. This is crucial to establishing your company as an authority in your industry and your executives as experts in their field.

Case studies, eBooks, infographics, blogs, whitepapers and videos are just a few of the various content marketing assets that can engage and attract potential customers as well as help maintain your current customer base by increasing customer loyalty.

Content is a driving force behind the Internet and social media. The more shareable content you can produce, the more visibility and authority you can build for your business.

ANALYTICS
One of the most important tools for any business owner is web analytics. Analytics is the brain for any Internet marketing strategy. Understanding and using this information actively can result in better results. 

Look at website and mobile analytics to provide you with insights regarding web traffic origin and sources, visitor behavior, visitor interest, engagement and much more. 

Quite simply, by keeping your internet marketing current and consistent with up to date methods, you end up with far better results, not only with the Search engines, but with your customers.