Best Email Marketing Tips

Best Email Marketing Tips 1. Get Permission Without permission you can lose customer goodwill and possibly get CAN-SPAM penalties for spamming complaints have against you. Get permission through lead capture pages, offering tips or other free valuable content. 2. Build a Targeted Mailing List Ask friends, fans, followers and family to forward your emails to their friends ect. so they too join your list. 3. Work With a Clean, Targeted Database What can you do if you don't have a list or circumstances to build one? A good place to look is with well established data merchants for your industry. In some cases they will allow you to email to their database. Keep in mind, there may be a number of companies without up to date email addresses. 4. Be Persistent. It takes time to build customer relationships. Consistent emails that offer outstanding value will help make sure the content is read. If not, at least contact is made and your name is put before your customer. I believe people will click and do before they'll read lenthy emails. The first 3 emails are critical in establishing this. 5. Tell a Short Story or Use Brief Illustrations Storytelling can be a successful marketing strategy. Email also provides the opportunity to tell the story in installments. Both the story and illustration must fit what your talking about. 6. How To Design Your Emails Email filters are getting extremely thorough in what they're filtering out. Use flat text with hyperlinks to your Web site. Try not to use logos, graphics and videos in your emails. 7. Have an Exit Strategy People who gave you their email address did so because they wanted to hear from you. But that can change and often does. Know when to stop sending emails or at least when to cut back. Even put a message at the top of your email (in smaller print) that says they can unsubscribe at any time. 8. Change With Change People change. Things change. Marketing changes. You must keep current with new marketing trends. If people don't want free "information" for example, provide something else of value, like a free Home Page.