Keep Your Marketing Current

Here are some of the best ways to keep your Internet marketing current for 2013.

PPC Pay-per-click (PPC) advertising can be a fast way to increase traffic and find customers.
Allows you to focus on a particular product or service.
Ad must direct to content that is highly relevant to the keyword.

SEO Search engine optimization (SEO) is essential for claiming valuable online real estate:
Keep website current and refined.
Use keyword research to help optimize your site.
Use this research to provide valuable online content, perhaps with new blog posts.  
Sometimes you should leave your marketing to the experts.
The best places to advertise on the Internet, must fit your niche or product.

EMAIL Marketing
Email marketing for established clients or opt in lists can be extremely valuable:
It can build a relationship.
It can make your company THE Top of Mind company, product or service.
It can be used to provide valuable free content and education.

However, care needs to be taken in these ways:
Not too much content.
Not too frequent of emails.
When asking people to opt in. Do they want a "newsletter" (time consuming) or some "tips".

SOCIAL Media
Social Media like Facebook, Twitter and Google+ are another way to help get your website ranked better. Rather than a means to convert to sales, it is better used as a branding tool.

Offer free value to your followers through links to your website or blog.
Let others know that you are the authority/expert in the field of which you post.
Ask questions about whatever your potential clients are interested and ask for responses.
Comment on other peoples post, pictures and current status to build relationships.

MOBILE Marketing According to recent research from ComScore, Smartphone users account for 42% of all mobile web visitors. In fact, the number of mobile web users is expected to surpass the 1.7 billion mark by 2013.

Put together a mobile website
Integrate a mobile strategy in your overall marketing.

CONTENT Marketing
Content marketing—the process of creating valuable, relevant content for the purpose of sharing—plays an important role in building your authority online. By producing and sharing valuable content through various channels and platforms, you effectively strengthen branding and increase overall brand awareness. This is crucial to establishing your company as an authority in your industry and your executives as experts in their field.

Case studies, eBooks, infographics, blogs, whitepapers and videos are just a few of the various content marketing assets that can engage and attract potential customers as well as help maintain your current customer base by increasing customer loyalty.

Content is a driving force behind the Internet and social media. The more shareable content you can produce, the more visibility and authority you can build for your business.

ANALYTICS
One of the most important tools for any business owner is web analytics. Analytics is the brain for any Internet marketing strategy. Understanding and using this information actively can result in better results. 

Look at website and mobile analytics to provide you with insights regarding web traffic origin and sources, visitor behavior, visitor interest, engagement and much more. 

Quite simply, by keeping your internet marketing current and consistent with up to date methods, you end up with far better results, not only with the Search engines, but with your customers.

Best Email Marketing Tips

Best Email Marketing Tips 1. Get Permission Without permission you can lose customer goodwill and possibly get CAN-SPAM penalties for spamming complaints have against you. Get permission through lead capture pages, offering tips or other free valuable content. 2. Build a Targeted Mailing List Ask friends, fans, followers and family to forward your emails to their friends ect. so they too join your list. 3. Work With a Clean, Targeted Database What can you do if you don't have a list or circumstances to build one? A good place to look is with well established data merchants for your industry. In some cases they will allow you to email to their database. Keep in mind, there may be a number of companies without up to date email addresses. 4. Be Persistent. It takes time to build customer relationships. Consistent emails that offer outstanding value will help make sure the content is read. If not, at least contact is made and your name is put before your customer. I believe people will click and do before they'll read lenthy emails. The first 3 emails are critical in establishing this. 5. Tell a Short Story or Use Brief Illustrations Storytelling can be a successful marketing strategy. Email also provides the opportunity to tell the story in installments. Both the story and illustration must fit what your talking about. 6. How To Design Your Emails Email filters are getting extremely thorough in what they're filtering out. Use flat text with hyperlinks to your Web site. Try not to use logos, graphics and videos in your emails. 7. Have an Exit Strategy People who gave you their email address did so because they wanted to hear from you. But that can change and often does. Know when to stop sending emails or at least when to cut back. Even put a message at the top of your email (in smaller print) that says they can unsubscribe at any time. 8. Change With Change People change. Things change. Marketing changes. You must keep current with new marketing trends. If people don't want free "information" for example, provide something else of value, like a free Home Page.

5 Top Marketing Tips

5 Top Internet Marketing Tips For Your Product or Business
	These top 5 Internet marketing tips are just what you need to stay up to date. These marketing tips will help make your business or product stand out in your industry. 1. Keep your marketing approach current. For example, many use the Internet to find businesses whereas in the past, they used newspapers or yellow pages. Information advertising can produce great results. 2. Attract clients by making your business look attractive. Ask what image of yourself, your store or service are you portraying? People often judge by what they see. Are you "attractive"? 3. Keep your website up to date and attractive. Most shoppers use the internet when they want to research potential companies. If your website looks attractive and professionally designed, it convinces customers that your company cares and is professional. 4. Learn about valuable content marketing. Valuable content marketing is when someone searches for an answer to a problem on the internet and they may find your content on your website. While reading your content, they may become convinced to hire you. 5. Ask for people's business. Too often, people have great websites and content but don't ask people to consider their offer, service or product. Often the key to making all the above work is to keep your ads, website and content up to date and fresh.